How to Improve Your Site Ranking SEO

How to improve your Site’s Ranking (SEO)

Follow these suggestions to improve your SEO (search engine optimization) and watch your website to the top of search-engine results.

Step 1 – Publish Useful, High Quality, Relevant Content

Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.

Another reason to create highly useful content is that when visitors bookmark your content on Chrome, it will improve SEO ranking of your website in Google.



Identify and target a specific keyword phrase for each page on your website and think about how your reader might search for that specific page.


Multiple Keyword Phrases:

It is very difficult for a webpage to achieve a search engine ranking for multiple keyword phrases – unless these phrases are very similar.

If you want your website to rank for multiple keyword phrases, you need to create a separate webpage for each keyword phrase.

Placing Keywords:

Once your keyword phrase is chosen for a given page, consider these questions:

  1. Can I use part or all of the keyword phrase in the page URL (by using keywords in folders)?
  2. Can I use part or all of the keyword phrase in the page title?
  3. Can I use part or all of the keyword phrase in page headings and subheadings?
  4. Answering yes to these questions can improve your search engine ranking.



Content beyond the URL, title and title of the page is the most influential in search engine rankings. Repeat your keyword phrase several times throughout the pages. The opening and closing paragraphs once or twice, and the rest of the content two to four times.

Be sure to use bold, italic, title tags (especially an H1) and other emphasized tags to highlight this keyword phrase – but don’t overdo it. You still want to read your language and writing style naturally. Never forsake good writing for SEO. The best pages are written for the user, not for the search engine.



Step 2 – Update Your Content Regularly

You have probably noticed that we feel strongly about the content. Search engines do, too. Regularly updated content is seen as one of the best indicators of site relevance, so be sure to keep it fresh. Monitor your content on a set schedule (for example semesterly) and update as necessary.



Step 3 – Metadata

When designing your website, the metadata sert on each page contains one of the <head> tags or information about the content of your page. If you have a CMS site originally produced by the UMC Web Team, this data will be pre-populated for you. However, it’s important to review and update your site’s metadata over time.


Title Metadata:

The title metadata is responsible for the titles displayed on the page at the top of the browser window and as the title in the search engine results. This is the most important metadata for your page.

For those who have a CMS website, the web team has created an automated system for generating meta titles for each webpage based on the title of your page. This further accentuates the importance of using well-thought-out page titles in keyword phrases.


Description Metadata:

Description metadata is the textual description that a browser may use in your page search return. Think of it as your site’s window display a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.


Keyword Metadata:

Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words.



Step 4 – Have a Link-Worthy Site

Focus on creating relevant links within the text. Try typing the name of the destination instead of the “click here” link. “Click here” has no search engine value beyond the linked URL, but is keyword rich and will improve the ranking of your search engine as well as the page you are linking to. Always use descriptive links by linking keywords – It not only improves search engine optimization, but also adds value to your readers, including disabled or screen reader users.


Step 5 – Use alt tags

Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.


Step 6 – Site Architecture And Navigation

When visitors can’t find what they need on a website right away, they most likely leave the site and this contributes to high bounce rate, low dwell time and low number of pages viewed.

A well-thought-out site architecture reflected in clear navigation is critical in helping visitors find what they want on your site, accomplish their goals and come back repeatedly (repeated visits can improve SEO ranking.)

A “flat” site architecture not only makes content easier to find, it can also help improve SEO ranking as it surfaces links of all critical pages making it easier for search engines to crawl the entire site.

If you want to improve your App’s Ranking in Google Play Store then Click Here.

Posted in: Seo
How to improve your App’s Ranking in Google Play Store

How to improve your App’s Ranking in Google Play Store

In this post we are going to learn how to Improve your App’s Ranking in Google Play Store. For app developers, it’s no mean task to launch an app consider the high possibility of a similar app existing on the Play Store. Well, this isn’t the only hurdle as few applications get the privilege of a good rank in the search box.So far no correct algorithm has been identified by outsiders as Google keeps it a secret thus no dubious means to overpass this. However, several experts have studied the trends and marked various factors used by Google to rank uploaded apps. Below is a list of tips on how to Improve your App’s Ranking in Google Play Store.

The More the Users the Better the Ranking:

Firstly, just like the Search Engine Optimization (SEO), the App Store Optimization works on the basis of the number of subscribers enlisted on the application. In short, the more than the number of users or downloads the higher the ranking on Google’s Play Store.

Understand your Customer and Market Competition:

The first thing that you need to figure out for implementing an ASO strategy for your app is analysing your customer and its needs and knowing your niche in the market. Market research plays a very significant role here. For a clear understanding, ask yourself the following questions:

  • What’s the basic lingo used by the users of your app?
  • How would your users describe your app?
  • Why would a customer download and use your app?
  • What is the USP of your application in comparison to your competitors?
  • What all keywords are your customers targeting on?
  • How can these keywords give you an edge over your customers?
  • Which keywords must be more prominent that will better highlight the USP of your app?

Picking the right set of keywords:

Once you have addressed the above questions, the next step is to brainstorm the keywords for your app – it could be anything which is relevant to the application and its features. Some of the important points to remember for keyword optimisation are:

Find the highly searched keywords but not particularly the competitive ones.

If your application is similar to some of the popular apps already in existence, use their

names as well in the description of your app.

You can do it with a keyword suggestions tool – for example, or TheTool.

A study by SENSOR TOWER reveals that the optimal number of times to repeat a keyword in an app store product page is five; this will maximise the likelihood of ranking for that particular keyword.

Any additional mentions have little or no effect on the ASO of the app.

Choose a Suitable App Name:

Having an attractive and unique name of your app isn’t just for the purpose of branding. To get better results with ASO, include all the pertinent keywords in the title itself. it’s the name which will heavily affect the app store search results.

Upload a video

A Good video of the app might really increment your installs. Unfortunately, with rich opportunities comes a high price. Creating a Suitable looking video might cost a lot. If you have low budget, even a slideshow of your screenshots might do the job. Another substitute is buying a video mockup and inserting a screen recording from your app into it. Tools like Place It are perfect for that. Another important thing here is choosing the poster frame, which will be shown when the video is not playing. Make sure that it catches up the eye and shows your app in a positive way.

Pick the right images

After video, screenshots and images are the second most significant part of your page. According to StoreMaven, 60% of users won’t swipe past your first two screenshot images. Use the best two images first! The Google Play store accepts images from 320/320px resolution, but this is a lot too small. Use at least 1920/1440 px images. Use apps like Clean Status Bar to clean up your screenshots from unnecessary bloat on the status bar. Using mockups of a phone frame, or photos of your app being used in the wild, will also improve your page’s appearance. If you don’t have a wide array of phones and graphic skills, you can use tools like Place It to do it.

App Icon

Make it iconic. Icon is the first thing a user would see and it has to stand out. Don’t clutter and don’t write too much text on it. Also try placing your icon among various app icons and do a look test.

Maintenance and update

Now it’s very important to note this especially for any app is to attain a high rating as developers are urged to ensure that they get rid of all bugs. In most cases, it encompasses the release of updates to add more features and resolve issues on older versions of the application. The online platform appreciates developers who pay great attention to their clientele and address matters arising.

By updating the app, the developers get to win the heart of more users as they are satisfied with the services offered. So work on this!!

Ratings and Reviews

Several experts have identified that majority of users rely on reviews and raking of the app to choose which application to install. Thus for any app to attain good ranking it should target on having more positive reviews and should include a call to action button for users to leave their comments.

As for the rating, Google ranks high less popular apps with fewer downloads but high rating compared to apps with more downloads and having a dismal rating.

Develop Compatible Apps

This is crucial for app creators who are advised to come up with an app that is responsive to mobile and tablets on the market. Looking further and it’s noticeable that Google’s algorithm favors applications that integrate easily into tablets giving them a higher ranking.

App Uninstalls:

It’s not just reviews and ratings of the app that reflects its quality, but also the quantum of users who stop using your application. It’s also a matter of fact that the Google play store tracks the app uninstallation rates in order to assess the quality of an application.

Escalate App’s traffic with External promotion:

It is a matter of fact that the more traffic you drive to your app listing, the higher it will rank in

search results. To drive more traffic to your application, you must have a worldwide presence. So that you are easily recognisable among your competitors.

You must build your presence online, by using various social media platforms and content blogs, soliciting press and reviews, and investing in online advertising.


Optimizing your app for these app store ranking factors can greatly influence the rankings of your app in the app stores. It can help you improve the visibility of your app, drive more traffic, and increase conversions.

However, these parameters evolve constantly, just like the trends in the mobile app space. You need to consistently track, analyze, and optimize your app for improved app store rankings.

If you think any other factor deserves a mention in this list of the most important app store ranking factors. So that you easy to Improve your App’s Ranking in Google Play Store.

Posted in: Seo

SEO Basic Guid For Beginners

Before we dive into specific techniques and aspects of how to learn SEO in 2019, let’s start with the basic stuff in the first chapter. Are you ready? Welcome to the ultimate SEO guide for beginners!

Are you new to SEO? Do you wonder how it works and what matters most in 2019? You’re at the right place!

So Now, let’s get started!

What is SEO?

Search engine optimization (SEO) is a process of improving positions in organic (non-paid) search results in search engines. The higher the website is, the more people see it.

The history of SEO dates back to the 90s when the search engines emerged for the first time. Nowadays, it is an essential marketing strategy and an ever-growing industry.


If you want to learn SEO, you should be ready for a lot of creative, technical and analytical work. There are many techniques with different goals, however, the main point will remain the same – to be among the highest results in organic searches.

Simply said, SEO is about running the right website for the right people.

It isn’t only about a perfect structure or technical background of the website. Your website has to be filled with quality and well-optimized content tailored to the needs of your audience.  And of course, it has to be good enough to be linked from other websites.

Is SEO difficult?

Search engines such as Google, Bing, Yahoo! and others index websites to create an order based on various ranking algorithms. Can we identify these algorithms? Yes and no.

Google uses more than 200 ranking factors. Though we know many of them: quality content, backlinks, or technical things such as site speed, there are many of them kept as a secret.

Of course, you don’t need to know all the factors to rank with your website. To understand what SEO is all about, imagine a bowl of soup. There are three important aspects:

  1. The bowl represents the technical stuff behind the website (technical and on-page SEO) – without proper bowl, the soup would spill all over the table.
  2. The soup represents the content of your website – it is the most important part. Bad content = no rankings, it is that simple.
  3. The seasoning represents the quality backlinks increasing the authority of your website – the last ingredient to make your SEO soup perfect.


The search engines are used by internet users when they are searching for something. And you want to be that “something. It doesn’t matter whether you sell a product, service, write a blog, or anything else, search engine optimization is a must.

Your website needs to be indexed by search engines. Otherwise, you’re lost.

Wise SEO activities improve your rankings in the search engine results page (SERP). Higher rankings mean higher traffic. If the traffic is engaged, it will bring conversions.

To sum it up, if you plan to succeed with your website, you need to do SEO. Some aspects are more complicated, but very often, the SEO success stands on common sense and a few best practices.

How can I learn SEO? Do I need someone’s help?

Even the basic changes can make a huge difference in how search engines see your website. In this ultimate SEO guide for beginners, we’ll cover all the critical topics and SEO basics. You’ll gain enough knowledge to proceed with SEO on your own.

If you wonder how to learn SEO in 2019, we have a simple answer for you: You’ll need a lot of study and practice. The good thing is that you’ll find tons of information on the internet for free (including this SEO guide) but you should choose wisely. On top of that, you can attend various courses, classes or webinars.

If you don’t want to bother yourself that much or don’t have time, you can ask SEO consultants, specialists or agencies for help. Keep in mind that this way won’t be for free compared to this guide.

Basic terms vocabulary

  • On-page vs. off-page SEO
  • White hat vs. black hat vs. grey hat SEO

On-page vs. off-page SEO

Doing On-page (on-site) SEO means optimizing your website to affect the organic search results. It’s everything you can do on the website – from content optimization through technical aspects:

  • meta tags
  • headings
  • URL structure
  • images optimization
  • content
  • structured data
  • website size and speed

Off-page (off-site) SEO covers all activities you can do to improve the website SEO authority through getting backlinks from other websites. There are many ways to get them:

  • email outreach
  • guest blogging
  • submissions
  • social media efforts
  • cooperation with influencers
  • writing valuable content, so people would love to link to your website

White hat vs. black hat vs. grey hat SEO

Black hats vs. white hats have their origin in Western movies. It’s like bad guys vs. good guys. But don’t take these words too seriously. Opinions on both SEO approaches tend to differ.


Black hat SEO is a set of unethical practices to improve rankings of a website in the search engine results page. They are designed to affect search engines while not taking human factor into consideration.

Black hat SEO can get you to the top of the SERP in a short time, however, search engines will most probably penalize and ban the website sooner or later.

Lists of violating practices can be found in Here.

White hat SEO is a set of ethical techniques sticking to the guidelines and rules. The basic parts of white hat SEO are:

  • quality and relevant content
  • overall website optimization
  • link building

White hat SEO is a long-term strategy oriented to improve the user experience. Generally speaking, being a good guy in the world of SEO is considered the proper direction.

Grey hat SEO techniques that do not fall into either black hat SEO or white hat SEO are often called gray hat SEO. In general, the SEO public is more tolerant to them as they do not really harm anyone although gray hat SEO definitely isn’t “playing by the book”.

Let’s compare these two backlinks:

The first backlink is bought from a PBN made specifically to sell backlinks. The article contains 500 words and does not provide any added value to the reader. Actually, the website has no traffic at all and it links to anyone who is willing to pay.

The second backlink is bought from a high-quality website in the same niche as your website. The article where the link is placed is well-researched and gets some real traffic. People reading the article actually want to visit your site via the link, as it provides added value and makes sense in the context of the topic.

Posted in: Seo